If you look up the registration details for my personal (and currently non-commercial) website, you'll see
Registrant Name: WHOISGUARD PROTECTED Registrant Organization: WHOISGUARD, INC. Registrant Street: P.O. BOX 0823-03411 Registrant City: PANAMA Registrant State/Province: PANAMA Registrant Postal Code: 00000 Registrant Country: PA Registrant Phone: +507.8365503 Registrant Phone Ext: Registrant Fax: +51.17057182 Registrant Fax Ext: Registrant Email: 9E75215858B04E82BCC8D2E235410D8E.PROTECT@WHOISGUARD.COM
because I register lizdenys.com by proxy. When I first registered lizdenys.com over five years ago, I used proxy registration because I value my privacy, and I continue to do so.
Starting in mid-2013, 282,867 domains registered by eNom via Google Apps had their hidden registration information made public. On April 11, 2014, I noticed lizdenys.com was among them. Having my personal information freely available online to everyone wasn't just theoretical anymore. I am lucky that most of that information is now outdated and that the worst that happened to me was that a slew of recruiters contacted me through the previously unreleased number in my WHOIS record. (I have to admit I'm probably about as impressed as I am creeped out that recruiters admitted to finding that phone number through a WHOIS lookup.) My domain is again protected through a proxy registration.
But ICANN, the global domain name authority, is considering a proposal to disallow proxy registration services for commercial websites. Currently, lizdenys.com isn't and doesn't look like a commercial site, but it could very easily become one. If I needed to put ads on my website to cover hosting costs, lizdenys.com could be considered commercial. If I finished and published my cookbook, Counter Productive, and promoted it here, lizdenys.com would almost certainly be considered commercial.
But the problem with the WHOIS database runs deeper than what should or should not qualify as commercial and whether or not commercial domains should be allowed to use proxy registration services.
To understand the WHOIS database, we have to start with its origins - before the Internet. ARPANET, an early packet switching network whose technologies became the foundation of the Internet, was a closed network for the purpose of supporting government research. Personal and commercial use was discouraged.
ARPANET Directory collected the identities of its users, along with their workplace address, phone number, and network mailbox, and provided this information to other users. As described in RFC 812 (1982), the WHOIS protocol and Identification Data Base were originally designed to provide an "online directory look-up equivalent to the ARPANET Directory". WHOIS was created to have a very specific purpose of connecting those supporting government research more readily, but did not provide information that was not previously available to its users.
In 1984, MILNET, the part of ARPANET used for unclassified Department of Defense traffic, was physically separated from ARPANET for security reasons, but the two networks continued to communicate. RFC 954 (1985) described a natural evolution for the WHOIS Database - that it should continue to include sites that were on the now independent MILNET. The purpose of WHOIS was again scoped to identifying the locations of network names supporting government research, and it still did not provide information that was not otherwise available to its users.
In 2004, RFC 3912 updated the protocol but did not state changes to the scope of the database. By this time, the Internet had expanded from only connecting Department of Defense researchers to also including personal and commercial web endeavors. The WHOIS Database expanded with it, despite no stated change to its purpose, from physical sites of machines passing traffic on a government network to also including personal information about people using an ISP to physically host their site somewhere other than their home address.
During the early days of electronic commerce in the mid-1990s, most participating individuals did not have to worry about their personal information being a part of the WHOIS database. For most sellers, the only WHOIS records for their site were those of their online store platform, such as Viaweb (founded in 1995, later bought by Yahoo! to become Yahoo! Store) and eBay (founded in 1994). Even medium-sized sellers didn't own their own domain names until later in the dot-com era, and individual sellers followed even later. Contact information for e-commerce was handled in other means. While WHOIS records were expanding beyond the needs of the ARPANET Database, they still tended to catalog only major organizations making up the network, not every website owner by their personal information.
In the last two decades, an increasing number of individuals sell through their own domains, where they have the freedom to customize the purchasing experience for their products. Many more individuals, such as myself, have personal domains that will probably venture into partially commercial territory someday by showing ads or promoting their work. Each of these domain owners is also required to be in the WHOIS directory - either they must give their home address, create an alternate address possibly to be used solely for domain registration, or use a proxy registration service. (Most domain owners I know use both proxy registration and an alternate address underneath, like a PO Box, though obtaining an alternate address costs much more than a domain name, a proxy registration service, hosting, and SSL certificates combined.) It's a recent phenomenon for domains to be owned by individuals instead of large companies and government agencies. Proxy registration service is, effectively, a workaround for how WHOIS was not designed to handle this.
The Internet of 2015 isn't the Internet of 2004 or 1994 or 1985 or 1982, and we deserve better than the WHOIS system designed 33 years ago.
That's a lofty undertaking that isn't currently in the works, but the threat of removing proxy registration for commercial websites is immediate. ICANN's working group has called for public comment on this issue - you can send your comments by emailing firstname.lastname@example.org and clicking the required confirmation when ICANN replies that they have received your response. I've written in, and I hope you will, too.